How about if I get a booth in a national food show – they’ve got to see my product then, right?
May be a good idea. But you’ll have to figure out a way to cut through the clutter, get yourself noticed, and have something interesting to say, show, and sell. You’ll need to treat it as a “focus group” and listen more than you talk. And when all is said and done, if an operator says “I like it, which distributors have it in Peoria?” you’ll need to say “nobody.” But it’s not a bad way to dip your toe in the water and learn before you invest too much in spinning your wheels.
