How can I gain access to new customers by understanding the marketing value and revenue impact of direct vs. redi service?

Top 10 Mistakes Food Manufacturers Make in Food Redistribution

Cost avoidance is a significant part of the “direct vs. redi equation”, however, you must also take marketing value into consideration.

You will gain access to hundreds of new customers by having your products available through a redistributor. The reason you may not be reaching these customers directly is because:

  • They cannot meet order minimums
  • They don’t meet your credit requirements
  • They are not typical foodserivce distributors, so are not known by your sales managers or brokers

To learn more about the marketing value and revenue impact of direct vs. redi service, download your free eBook Top 10 Mistakes Food Manufacturers Make in Food Redistribution

Do you want to understand your supply chain costs, tune up your prices and programs, and build your bottom line? 

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