I have a great new product – where do I get started on selling in Foodservice?
Unfortunately, there are a lot of great new products out there, and the deck is stacked against them no matter how good they are! “Breaking in” via the traditional routes will take a lot of time, money, and patience, but it can be done. Or there are sometimes alternative routes which may appear expensive at first, but will allow you to get your product in front of the right people and save you a lot of time and trouble while you evaluate your potential.
