Foodservice Consultant Debuts New eBook, Understanding Foodservice Redistribution

“It is often difficult for manufacturers to align their entire organization around redistribution. With varying points of view from Sales, Marketing, Supply Chain, Customer Service, and Finance, the redistribution program can become an afterthought or source of friction within the organization,” said Dave DeWalt. “My book discusses how it doesn’t have to be that way. For more than 15 years, we’ve been working with manufacturers and redistributors to put together strategies and programs that work for everyone. The success of Understanding Foodservice Redistribution is attributed to this experience.”

About the Author:
Dave DeWalt is a foodservice consultant and president of Franklin Foodservice Solutions, a firm that serves food industry clients on a variety of strategic, marketing and distribution-related projects. Dave is widely recognized as an expert on the subject of redistribution. He has been published in Food Logistics magazine, and has conducted redistribution workshops for the Foodservice Sales and Marketing Association and the Chain Purchasing Conference. Dave also publishes the monthly Foodservice Marketing Insights newsletter (free subscription required).

Prior to launching Franklin Foodservice Solutions, Mr. DeWalt was an Associate with A.T. Kearney, serving clients including Sara Lee Bakery, Unilever Foods, and General Motors. Food industry experience includes fifteen years in Marketing, Sales, and Executive positions with Sara Lee Bakery, Vlasic Foods, and Awrey Bakeries. Dave has a Bachelor’s Degree in Hospitality Business from Michigan State University, and a Master’s Degree in Marketing and Finance from the Kellogg School of Management, Northwestern University.

About Franklin Foodservice Solutions:
Since 1996, the foodservice consultants at Franklin Foodservice Solutions have been specializing in helping manufacturers build profit by linking sales and marketing decisions with Supply Chain realities. Their latest offerings include cost-to-serve analysis, pricing structure redesign, redistribution strategy, and product line optimization. For more information, call (239) 395-2787 or visit Franklin-Foodservice.com.

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